The driving force for the introduction of new age analytical tools in research
I have more than 10 years of experience in analytics and data science projects. I am continuously trying to contribute a lot to change the rules of the game in Market Research Industry and make them embrace forward ways of looking at data. I am currently leading the data science team in Karvy Insights, Delhi.
In my previous role –I have assisted leading Market Research firms such as IMRB International, Ipsos Research, Intage and IT major HCL and have consulted more than 100 clients in different geographies for their analytics requirements.
I am a Mathematics graduate from the University of Delhi and holds double Master’s Degree in Computer Application and in Management. To keep myself updated with latest trends, I have recently completed an Executive program in Digital Marketing and Business Analytics from Department of Management Studies, IIT Delhi.
Besides this, I train students as well as corporate executives on analytical tools like R, Tableau, Excel, SPSS, Stata, and SQL. I am also a motivational speaker, life coach, and counselor.
I consider myself as a visionary by nature, and my ultimate goal is to help and train the young generation in the field of research & analytics. When not playing with data, I love to be closer to nature and work on my soon-to-be-published book. I currently live in Delhi with my family and books.
Certification & Accomplishment
Certified Scrum Product Owner® (CSPO) from scrum alliance (June 2017)
Basic & Advanced Data Analysis using R from Sambodhi Research Noida (June 2017)
Data Visualization – Methods & Tools from Centre for Marketing in Emerging Economies, IIM Lucknow – Noida Center (April 2016)
My current domains of interest involve the following:
Social Media Analytics
Adoption of Technology